OUR STORY
Founded in 1979 as an electrical engineering company, ETI quickly asserted itself as a synonymous of quality, technology and innovation.
To contribute to the immediate success of the company in the professional hair styling field, was the ideation and realisation of the professional hairdryer Turbodryer, which gave life to a true revolution in the field and which up to today is still produced, appreciated and purchased worldwide.
This exceptional product was in fact one of the first to have a universal brush motor which drastically reduced hair drying times due to its elevated power. From 1979 up to today over 6 million pieces have been produced. An absolute record, considering the size of the professional market. Even more, a genius' finding which made of ETI the reason for a notable increase in its client's business.
In the eighties and up to the early nineties, ETI imposed itself as national leader in the private labelling, collaborating with the most famous brands of the period.
From 1993 the company concentrated particular attention on creating innovative products, maintaining the security standards and high technology of the professional field and taking care to constantly satisfy their needs.
Even today dynamism and continuous research are assured by a young team, who apply themselves to conjugate reliability and functionality of the products with a captivating and always fashionable design.
Working incessantly on the choice of materials, keeping an eye on the ecologic side, the ETI professionals keep proposing products which are always stronger and lighter, giving them imaginative and elegant shapes and colours. In one word, such elegance which makes the Made in Italy products appreciated worldwide.
One of the fruits of this accurate teamwork is the first transparent professional hairdryer, launched in the worldwide preview in 1994. An idea which immediately met with the stylist's favour, and which was soon replicated for other types of products (one of all, the personal computer).
With time, ETI evolved and became autonomous as a vanguard company, creating an ever increasing productive force thanks to the growth of a number of departments, which, in the phase of design and printing, have contributed to the realisation of products which are ever more modern and reliable.
Perfection, security, reliability and elegance are the concepts on which ETI bases its philosophy. A philosophy which gives particular attention to the environment in each aspect of production: starting from the materials, realised in a manner so that they respect the environment, to the commitment of recycling each component, all certified according to the strictest security regulations and finalised to conjugate to elevated performances the maximum possible saving on energy.