For ETI, Design is first of all to think about people and their needs: in the design of each product, in fact, the company analyzes and develops all the possible nuances of a need, declining them into products capable of perfectly combining beauty and maximum functionality. Behind the realization of every ETI signed equipment there are in-depth studies and research on materials: for the production of Professional Hairdryers, only high quality raw materials are used, such as polycarbonate, thanks to its special properties of transparency, thermal and mechanical resistance, hardness but also to the excellent electrical properties.

Another strong point of ETI is the originality of each of its products: the in-house design team, in fact, works every day on the study and design of new products, incorporating flexible, functional and sustainable material and immaterial elements. What characterizes the design phase is the absolute creative freedom left to the designers: they do not follow any specific line but conceive the equipment looking for innovative shapes, choosing particular colors, testing new finishes, all without setting any limits. The main sources of inspiration for ETI designers are the artistic trends but also the most influential technological trends of the moment at the international level: each product is therefore declined in trendy patterns and colors but is able - sometimes - even to anticipate the most innovative treatment of the moment in terms of beauty and hair styling. All these elements together make ETI products and their Italian design recognizable and appreciated in the world.

The hair dryer and the professional accessories by ETI wisely combine the concreteness of traditional Italian craftsmanship with a strong spirit of experimentation and innovation, without renouncing the creative component.