OUR TECHNOLOGIES - IONIC

Science at the service of the hair's health

Sweet drying and treatments, which do not assault the hair and preserve the natural hydration, removing static electricity and making the styling easier.

These are the benefits which are guaranteed by hairdryers and straighteners which use ionic technology. Together with the heat negative ions are emitted, which break up the water which is in the hair into micro molecules.

In this manner part of the water evaporates and part of the water, absorbed by the stems, seals the cuticle, making the hair shiny and soft and speeding the drying process up, therefore saving time and electrical energy.