• Style and Design 100% Made in Italy

  • Fashion products, powerful and light

  • Cutting-edge Technologies

  • Excellent value for money

Innovation, Technology and Production Made in Italy

ETI is an Italian company that since 1979 designs, manufactures and sells Professional Hairdryers all over the world, as well as tools and accessories for hairdressers. With an entirely Italian production, today ETI is the only European company that independently produces 75% of the Hairdryer components and accessories for the Hair Styling.



Production and Sale of Italian Quality Professional Hairdryers.

ETI is an Italian company that for over 40 years, designs, produces and provides high quality Professional Hairdryers with a well-studied design, but also equipment and accessories for Hair Styling, successfully distributing them all over the world. With a range of technologically advanced products, designed to offer hairdressers high performance and ease of use, ETI is able to satisfy every need. In the online shop, Professional Hairdryers are sold in various lines with particular characteristics: from fashion Hairdryers with fashionable details to incredibly light and high-performance models, but also quieter and faster drying products, to a complete range of Professional Hairdryers able to offer to every hairdresser the instrument he looks for in his salon. Discover all the models of Professional Hairdryers for hairdressers available and buy online the one you need!

A line of Hairdryer’s accessories, brushes and Hair Straighteners online.

In addition to the production and sale of Professional Hairdryers online, ETI also produces and offers a complete range of hair styling tools and accessories for Professional Hairdryers. In fact, Hair Straighteners are manufactured with the most advanced technologies and are able to offer an effective smoothing action without frizz. The Hair Straighteners offered by ETI are also perfect for creating trendy waves and hairstyles. ETI has also created a line of perfect brushes to be used during drying in combination with one of the models of Professional Hairdryers available in the dedicated section. The various types of smoothing brush online are all of the highest quality, made with resistant materials and available in various diameters, allowing the hairdresser to find the most suitable tool for any type or length of hair.

The range is completed, finally, with a selection of accessories for Hairdryers that includes various models of diffusers, essential to create curls and natural waves.